How to Integrate WhatsApp with Intercom via Octopods

How to Integrate WhatsApp with Intercom via Octopods

Want to manage WhatsApp messages in your Intercom inbox? Here's what you need to know:

Component Cost Purpose
Octopods $99/month per WhatsApp number Connects WhatsApp to Intercom
Intercom Add-on From $9/month Manages WhatsApp messages
WhatsApp Business API Varies by provider Enables business messaging

Quick Setup:

  1. Get a fresh phone number (not used with WhatsApp before)
  2. Sign up for Octopods
  3. Connect your Intercom workspace
  4. Set up WhatsApp Business API
  5. Start messaging customers

Important: You can't use the same phone number for WhatsApp mobile app and Intercom - pick one.

What You'll Get:

  • Handle all WhatsApp chats in Intercom
  • Send/receive text, images, videos, and documents
  • Use Intercom's tools (tags, assignments, saved replies)
  • Track message delivery and performance

Before You Start:

  • Delete any existing WhatsApp account on your business number
  • Turn off two-factor authentication
  • Have your business documents ready
  • Get Facebook Business Manager admin access

Looking for the fastest setup? Go with 360dialog as your WhatsApp provider - you'll be up and running in 1-2 days for $15/month.

Want to test it first? You can try with up to 10 phone numbers before scaling up.

What You Need to Start

Let's go through what you need to connect WhatsApp with Intercom.

Required Accounts

Here's a breakdown of the accounts you'll need:

Account Type Cost Purpose
Octopods $99/month per WhatsApp account Connects WhatsApp to Intercom
Intercom From $9/month Manages customer messages
WhatsApp Business API Varies by provider Enables business messaging

When it comes to WhatsApp Business API providers, you've got options:

Provider Setup Fee Monthly Cost Message Cost
360dialog Free $15 (upfront) Included
Twilio ~$1 - ~$0.005/message
MessageBird ~$1 - ~$0.005/message

System Requirements

You'll need these basics to get started:

  • A Facebook account (with Meta Business Manager admin access)
  • A fresh phone number that's never been used with WhatsApp
  • Business docs including:
    • Legal business name
    • Business email
    • Company website URL
    • Business phone number

Here's what you should know:

You CAN'T use the same phone number for both WhatsApp mobile apps and Intercom. If you're already using WhatsApp on your phone, you'll need to delete that account first.

Make sure to:

  • Turn off two-factor authentication before moving your number
  • Start small - you can test with up to 10 phone numbers before going all in

First-Time Setup

Here's how to get both Octopods and WhatsApp Business API up and running.

Set Up Octopods

Octopods

Setting up Octopods takes just 5 steps:

Step Action Details
1 Sign up Head to www.octopods.io and hit "Get Started"
2 Connect Intercom Choose your workspace and allow access
3 Add channels Start your trial with "Octopods Omnichannel Plan"
4 Install Inbox App Drop "Octopods Omnichannel" into your Intercom sidebar
5 Set up Chrome Extension Get it for voice notes and extra features

Set Up WhatsApp Business API

WhatsApp

Your setup path depends on which Business Solution Provider (BSP) you pick:

BSP Setup Time Registration Steps
360dialog 1-2 days 1. Submit company info
2. Pay $15 monthly
3. Get number verified by SMS/voice
Twilio 2-4 weeks 1. Submit business details
2. Get Facebook verification
3. Finish account setup
MessageBird 2-4 weeks 1. Verify Facebook Business ID
2. Get profile reviewed
3. Complete signup

Before You Start, You'll Need:

  • A fresh phone number (not used on WhatsApp before)
  • Facebook Business Manager admin access
  • These business details:
    • Legal business name
    • Business email
    • Website
    • Phone number

Want the fastest setup? Go with 360dialog - it works directly with Octopods. You'll pay $15 monthly and can start right after verification.

Moving Your Number? Good news: You can now switch your existing number to 360dialog. Just ask Octopods for their partner link to begin.

Linking Your Tools

Here's how to connect Octopods with Intercom and WhatsApp:

Connect Octopods to Intercom

Intercom
Step Action Details
1. Log in Open Octopods dashboard Enter your login info
2. Connect Hit "Connect" Pick your Intercom workspace
3. Authorize Give access Click "Authorize access"
4. Start trial Visit Billing Select "Octopods Omnichannel Plan"
5. Install app Set up sidebar Add "Octopods Omnichannel"

Set Up WhatsApp

Step Task Cost
1. Pick provider Go with 360dialog $15/month
2. Add channel Use "Add Channel" button $99/month
3. Copy webhook Find URL in Octopods Free
4. Set up API Add webhook to WhatsApp Free

Before you start using it, double-check these things:

  • You have admin access in Intercom
  • Octopods shows a success message
  • Send a test message
  • Your webhooks work

You can now handle these message types:

  • Text
  • Pictures
  • Videos
  • Audio
  • GIFs
  • Documents

That's it! You can now manage WhatsApp chats right from your Intercom inbox, using all your favorite Intercom features like tags and saved replies.

Basic Settings

Message Handling

Here's how to set up your core messaging features:

Setting Type Configuration Purpose
New Conversations Set duration (minutes/hours/days) Starts fresh threads based on timing
Auto-Replies Enable/disable Manages off-hours messages
Message Templates Create in WhatsApp Manager Handles 24-hour window messages
Channel Routing Set in Intercom Sends messages to specific teams

Want to set up message templates? Focus on these three types:

  • Welcome messages for first-time customers
  • Out-of-office notifications
  • Standard responses to FAQ

User Settings

Your WhatsApp contacts need proper organization:

Feature Setting Details
Lead Creation Automatic Turns WhatsApp contacts into leads
User Matching Enable/disable Links contacts with same numbers
Custom Data WhatsApp-specific fields Stores business number and channel data
Contact Merging Toggle in WhatsApp Settings Removes duplicate records

Each contact gets these data points:

  • WhatsApp business number
  • Channel ID (phone number)
  • Message source (WhatsApp)

Need to send mass messages? Here's the broadcast pricing and limits:

Cost Limit Details
$0.005 Per message For broadcast campaigns
Tier 1 1,000 contacts/24h Basic limit
Tier 2 10,000 contacts/24h Better quality = higher limit
Tier 3 100,000 contacts/24h Top daily limit

Message Rules You MUST Follow:

  • Send free responses within 24 hours of customer messages
  • Use templates for messages after 24 hours
  • Get permission before sending broadcasts
  • Hold off 24 hours after opt-outs before trying again

Testing Your Setup

Want to make sure your WhatsApp-Intercom setup works? Here's what you need to do:

Test What to Do Success Looks Like
Send a Message Text your WhatsApp number Message shows up in Intercom
Check Speed Send a reply in Intercom Message hits WhatsApp in 30 seconds
Try Media Send a photo or video Media appears correctly
Connection Status Load WhatsApp Web No yellow "Computer not connected" warning

Before you start testing, do these things:

  • Plug in your phone (battery saving mode can mess things up)
  • Update your browser (Chrome, Firefox, Edge, Opera, or Safari)
  • Make sure WhatsApp can use data in the background
  • Sign out of other WhatsApp Web tabs
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Common Problems (And How to Fix Them)

Running into issues? Here's what to do:

Issue Why It Happens How to Fix
Messages show grey ticks Chat's turned off Turn chat on in WhatsApp
Messages won't sync Bad internet Clear your browser data
Getting a 500 error WhatsApp validation failed Look at profile character limits
Can't get verification code Wrong setup path Start fresh with "First time setup"
Number won't register Old provider getting in the way Finish switching providers first

If things aren't connecting:

  • Reload WhatsApp Web
  • Clear your browser data
  • Log out and in again
  • Switch networks
  • Let "web.whatsapp.com" through your network
  • Wait 30 seconds between tries

Important: Once you connect your number to Intercom, you can't use it on the WhatsApp app anymore. It's one or the other - not both.

Extra Settings

Custom Data Fields

Here's how to track WhatsApp user data in Intercom with custom fields:

Field Type Description Example
Text Basic text info WhatsApp display name
Number Counting metrics Message count
Boolean Yes/no options Notification status
Date Time tracking Last message time

Setting up fields is simple:

  1. Open Data Settings: Settings > Data > People
  2. Add New Field: Click "+ Create attribute"
  3. Configure Field: Pick name and type
  4. Set Permissions: Control Messenger updates
"Custom data attributes can be added through the UI or directly in the Messenger code snippet." - Daniel McGovern, Customer Support Engineer @ Intercom

Pro tip: You have 250 field slots per workspace. Delete old ones you don't use anymore.

Message Automation

Here's how to automate your WhatsApp messages:

Automation Type Purpose Quick Setup
First Message New contact greeting 1. Open Automation > Workflows
2. Hit "+ New workflow"
3. Select "Customer sends first message"
24h Window Message timing rules Create templates for delayed responses
Number Rules Message routing Use WhatsApp number as routing condition

Key Points:

  • Pick your timeout windows
  • Link leads by WhatsApp numbers
  • Plan message schedules
  • Set up after-hours messages

Important: WhatsApp lets you send regular messages for 24 hours. After that, you'll need approved templates.

Tips for Success

Here's how to handle WhatsApp Business messages like a pro:

Message Management Basics

Action How To Do It Why It Works
Set Reply Times Answer within 24 hours Keeps chats going
Use Templates Save common responses Speeds up replies
Label Messages Sort by urgency Helps track issues
Set Auto-Replies Create welcome messages Sets expectations

Want to make it super easy for customers to reach you? Just use https://wa.me/PHONENUMBER. Add WhatsApp buttons to your website and emails too.

Boost Customer Satisfaction

What to Measure Goal How to Hit It
Time to First Reply 15 mins or less Set up inbox filters
One-Touch Solutions 70%+ Build answer templates
Customer Happiness 85%+ Check feedback often
Daily Messages Track changes Add staff as needed

The numbers don't lie:

  • 83% of people want answers NOW
  • 65% pick messaging apps for business
  • 66% buy stuff after WhatsApp chats

Here's what others say about WhatsApp for business:

"Intercom fits our brand perfectly - it's simple. Our team can focus 100% on customers instead of fighting with software." - Gill Fisher, Head of Customer Experience & Delivery at SMARTY
"The WhatsApp integration is fantastic! Our customers find it convenient, and so does our team." - Edgard & Cooper

Make your messages work better:

  • Double-check timing before sending
  • Drop in photos or videos to explain things
  • Keep all messages in one chat thread
  • Watch those satisfaction scores

Keep Things Running

Here's how to make sure your Intercom-WhatsApp integration works like it should:

Check Performance

Your Intercom dashboard shows these must-track numbers:

Metric What to Check Why It Matters
Message Delivery Delivery status, pricing, destination country Tells you if messages get to customers
Response Times Average reply time, peak hours Shows when you need more staff
Open Rates Message open % across channels WhatsApp hits 98% open rate
Opt-out Rate Number of customers who opt out Points to message quality

Want more details? Download your message logs. You'll see:

  • Each message's delivery status
  • Status callbacks
  • Time-based data

Regular Updates

Here's your maintenance checklist:

Task How Often What to Do
Phone Settings Daily Keep internet on, turn off power saving
WhatsApp When prompted Get the newest version
Message Flow Weekly Run test messages
API Status Monthly Check if connection works
Data Backup Monthly Save conversation logs

Keep Your Phone Happy:

  • Plug it in
  • Set Wi-Fi to stay on during sleep
  • Delete apps that might stop WhatsApp
  • Let WhatsApp run in background

Watch Your Messages:

  • Check delivery success by region
  • Spot failed message patterns
  • Know your costs
  • Find your busy hours

Here's the deal: You'll need to pick between WhatsApp mobile app OR Intercom. You can't use both with the same phone number.

Wrap-Up

Here's how Octopods connects WhatsApp and Intercom:

Feature Details Price
Octopods WhatsApp Manage WhatsApp in Intercom $99/month per account
Intercom Add-on WhatsApp inbox features From $9/month
WhatsApp Business API Business messaging tools Price varies

What You'll Get:

  • One inbox for all WhatsApp messages
  • Message customers in 180+ countries
  • 98% open rates on WhatsApp
  • Simple cost and delivery tracking

Pricing Breakdown:

  • WhatsApp message costs depend on your API provider
  • $99/month for each Octopods WhatsApp number
  • Intercom's WhatsApp add-on: $9/month and up

Setup Steps:

1. Create message templates in WhatsApp Manager

2. Get your phone number verified

3. Wait for Meta's verification (up to 48 hours)

4. Start with 250 daily business chats

Important Note: You can't use both WhatsApp mobile app AND Intercom with the same number. Delete any existing WhatsApp account on your business number before connecting to Intercom.

Numbers That Count:

  • 66% of customers make purchases after WhatsApp chats
  • 24 hours to respond to customer messages
  • 250 business conversations in your first day
  • 2 phone numbers max during verification

FAQs

Here's what you need to know about connecting WhatsApp and Intercom:

Question Answer Key Points
How do I connect WhatsApp to Intercom? 1. Open Intercom App store
2. Install WhatsApp
3. Go to Settings
4. Link your WhatsApp business profile
- $9/month starting price
- Need WhatsApp Business Platform number
What's the integration process? 1. Get WhatsApp from Intercom store
2. Wait for Meta check (48 hours max)
3. Set up templates
4. Begin with 250 chats/day
- Remove old WhatsApp account
- Turn off 2FA before moving
What do I need to do first? 1. Read WhatsApp business rules
2. Get Facebook Business Manager verified
3. Submit WhatsApp forms
4. Make message templates
- Can't use phone apps with same number
- Need templates for late replies

Before You Start:

  • Get a WhatsApp Business Platform number
  • Set up Facebook Business Manager
  • Create message templates
  • Remove any WhatsApp accounts from your business number

Watch Out For:

  • "Number already in use" errors
  • Problems with verification codes
  • Chat features not working
  • 2FA blocking your setup

If you're already using WhatsApp Business:

  • Set up a fresh account in Intercom
  • Ask support to move your existing account