Want to manage WhatsApp messages in your Intercom inbox? Here's what you need to know:
Component | Cost | Purpose |
---|---|---|
Octopods | $99/month per WhatsApp number | Connects WhatsApp to Intercom |
Intercom Add-on | From $9/month | Manages WhatsApp messages |
WhatsApp Business API | Varies by provider | Enables business messaging |
Quick Setup:
- Get a fresh phone number (not used with WhatsApp before)
- Sign up for Octopods
- Connect your Intercom workspace
- Set up WhatsApp Business API
- Start messaging customers
Important: You can't use the same phone number for WhatsApp mobile app and Intercom - pick one.
What You'll Get:
- Handle all WhatsApp chats in Intercom
- Send/receive text, images, videos, and documents
- Use Intercom's tools (tags, assignments, saved replies)
- Track message delivery and performance
Before You Start:
- Delete any existing WhatsApp account on your business number
- Turn off two-factor authentication
- Have your business documents ready
- Get Facebook Business Manager admin access
Looking for the fastest setup? Go with 360dialog as your WhatsApp provider - you'll be up and running in 1-2 days for $15/month.
Want to test it first? You can try with up to 10 phone numbers before scaling up.
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What You Need to Start
Let's go through what you need to connect WhatsApp with Intercom.
Required Accounts
Here's a breakdown of the accounts you'll need:
Account Type | Cost | Purpose |
---|---|---|
Octopods | $99/month per WhatsApp account | Connects WhatsApp to Intercom |
Intercom | From $9/month | Manages customer messages |
WhatsApp Business API | Varies by provider | Enables business messaging |
When it comes to WhatsApp Business API providers, you've got options:
Provider | Setup Fee | Monthly Cost | Message Cost |
---|---|---|---|
360dialog | Free | $15 (upfront) | Included |
Twilio | ~$1 | - | ~$0.005/message |
MessageBird | ~$1 | - | ~$0.005/message |
System Requirements
You'll need these basics to get started:
- A Facebook account (with Meta Business Manager admin access)
- A fresh phone number that's never been used with WhatsApp
- Business docs including:
- Legal business name
- Business email
- Company website URL
- Business phone number
Here's what you should know:
You CAN'T use the same phone number for both WhatsApp mobile apps and Intercom. If you're already using WhatsApp on your phone, you'll need to delete that account first.
Make sure to:
- Turn off two-factor authentication before moving your number
- Start small - you can test with up to 10 phone numbers before going all in
First-Time Setup
Here's how to get both Octopods and WhatsApp Business API up and running.
Set Up Octopods

Setting up Octopods takes just 5 steps:
Step | Action | Details |
---|---|---|
1 | Sign up | Head to www.octopods.io and hit "Get Started" |
2 | Connect Intercom | Choose your workspace and allow access |
3 | Add channels | Start your trial with "Octopods Omnichannel Plan" |
4 | Install Inbox App | Drop "Octopods Omnichannel" into your Intercom sidebar |
5 | Set up Chrome Extension | Get it for voice notes and extra features |
Set Up WhatsApp Business API

Your setup path depends on which Business Solution Provider (BSP) you pick:
BSP | Setup Time | Registration Steps |
---|---|---|
360dialog | 1-2 days | 1. Submit company info 2. Pay $15 monthly 3. Get number verified by SMS/voice |
Twilio | 2-4 weeks | 1. Submit business details 2. Get Facebook verification 3. Finish account setup |
MessageBird | 2-4 weeks | 1. Verify Facebook Business ID 2. Get profile reviewed 3. Complete signup |
Before You Start, You'll Need:
- A fresh phone number (not used on WhatsApp before)
- Facebook Business Manager admin access
- These business details:
- Legal business name
- Business email
- Website
- Phone number
Want the fastest setup? Go with 360dialog - it works directly with Octopods. You'll pay $15 monthly and can start right after verification.
Moving Your Number? Good news: You can now switch your existing number to 360dialog. Just ask Octopods for their partner link to begin.
Linking Your Tools
Here's how to connect Octopods with Intercom and WhatsApp:
Connect Octopods to Intercom

Step | Action | Details |
---|---|---|
1. Log in | Open Octopods dashboard | Enter your login info |
2. Connect | Hit "Connect" | Pick your Intercom workspace |
3. Authorize | Give access | Click "Authorize access" |
4. Start trial | Visit Billing | Select "Octopods Omnichannel Plan" |
5. Install app | Set up sidebar | Add "Octopods Omnichannel" |
Set Up WhatsApp
Step | Task | Cost |
---|---|---|
1. Pick provider | Go with 360dialog | $15/month |
2. Add channel | Use "Add Channel" button | $99/month |
3. Copy webhook | Find URL in Octopods | Free |
4. Set up API | Add webhook to WhatsApp | Free |
Before you start using it, double-check these things:
- You have admin access in Intercom
- Octopods shows a success message
- Send a test message
- Your webhooks work
You can now handle these message types:
- Text
- Pictures
- Videos
- Audio
- GIFs
- Documents
That's it! You can now manage WhatsApp chats right from your Intercom inbox, using all your favorite Intercom features like tags and saved replies.
Basic Settings
Message Handling
Here's how to set up your core messaging features:
Setting Type | Configuration | Purpose |
---|---|---|
New Conversations | Set duration (minutes/hours/days) | Starts fresh threads based on timing |
Auto-Replies | Enable/disable | Manages off-hours messages |
Message Templates | Create in WhatsApp Manager | Handles 24-hour window messages |
Channel Routing | Set in Intercom | Sends messages to specific teams |
Want to set up message templates? Focus on these three types:
- Welcome messages for first-time customers
- Out-of-office notifications
- Standard responses to FAQ
User Settings
Your WhatsApp contacts need proper organization:
Feature | Setting | Details |
---|---|---|
Lead Creation | Automatic | Turns WhatsApp contacts into leads |
User Matching | Enable/disable | Links contacts with same numbers |
Custom Data | WhatsApp-specific fields | Stores business number and channel data |
Contact Merging | Toggle in WhatsApp Settings | Removes duplicate records |
Each contact gets these data points:
- WhatsApp business number
- Channel ID (phone number)
- Message source (WhatsApp)
Need to send mass messages? Here's the broadcast pricing and limits:
Cost | Limit | Details |
---|---|---|
$0.005 | Per message | For broadcast campaigns |
Tier 1 | 1,000 contacts/24h | Basic limit |
Tier 2 | 10,000 contacts/24h | Better quality = higher limit |
Tier 3 | 100,000 contacts/24h | Top daily limit |
Message Rules You MUST Follow:
- Send free responses within 24 hours of customer messages
- Use templates for messages after 24 hours
- Get permission before sending broadcasts
- Hold off 24 hours after opt-outs before trying again
Testing Your Setup
Want to make sure your WhatsApp-Intercom setup works? Here's what you need to do:
Test | What to Do | Success Looks Like |
---|---|---|
Send a Message | Text your WhatsApp number | Message shows up in Intercom |
Check Speed | Send a reply in Intercom | Message hits WhatsApp in 30 seconds |
Try Media | Send a photo or video | Media appears correctly |
Connection Status | Load WhatsApp Web | No yellow "Computer not connected" warning |
Before you start testing, do these things:
- Plug in your phone (battery saving mode can mess things up)
- Update your browser (Chrome, Firefox, Edge, Opera, or Safari)
- Make sure WhatsApp can use data in the background
- Sign out of other WhatsApp Web tabs
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Common Problems (And How to Fix Them)
Running into issues? Here's what to do:
Issue | Why It Happens | How to Fix |
---|---|---|
Messages show grey ticks | Chat's turned off | Turn chat on in WhatsApp |
Messages won't sync | Bad internet | Clear your browser data |
Getting a 500 error | WhatsApp validation failed | Look at profile character limits |
Can't get verification code | Wrong setup path | Start fresh with "First time setup" |
Number won't register | Old provider getting in the way | Finish switching providers first |
If things aren't connecting:
- Reload WhatsApp Web
- Clear your browser data
- Log out and in again
- Switch networks
- Let "web.whatsapp.com" through your network
- Wait 30 seconds between tries
Important: Once you connect your number to Intercom, you can't use it on the WhatsApp app anymore. It's one or the other - not both.
Extra Settings
Custom Data Fields
Here's how to track WhatsApp user data in Intercom with custom fields:
Field Type | Description | Example |
---|---|---|
Text | Basic text info | WhatsApp display name |
Number | Counting metrics | Message count |
Boolean | Yes/no options | Notification status |
Date | Time tracking | Last message time |
Setting up fields is simple:
- Open Data Settings: Settings > Data > People
- Add New Field: Click "+ Create attribute"
- Configure Field: Pick name and type
- Set Permissions: Control Messenger updates
"Custom data attributes can be added through the UI or directly in the Messenger code snippet." - Daniel McGovern, Customer Support Engineer @ Intercom
Pro tip: You have 250 field slots per workspace. Delete old ones you don't use anymore.
Message Automation
Here's how to automate your WhatsApp messages:
Automation Type | Purpose | Quick Setup |
---|---|---|
First Message | New contact greeting | 1. Open Automation > Workflows 2. Hit "+ New workflow" 3. Select "Customer sends first message" |
24h Window | Message timing rules | Create templates for delayed responses |
Number Rules | Message routing | Use WhatsApp number as routing condition |
Key Points:
- Pick your timeout windows
- Link leads by WhatsApp numbers
- Plan message schedules
- Set up after-hours messages
Important: WhatsApp lets you send regular messages for 24 hours. After that, you'll need approved templates.
Tips for Success
Here's how to handle WhatsApp Business messages like a pro:
Message Management Basics
Action | How To Do It | Why It Works |
---|---|---|
Set Reply Times | Answer within 24 hours | Keeps chats going |
Use Templates | Save common responses | Speeds up replies |
Label Messages | Sort by urgency | Helps track issues |
Set Auto-Replies | Create welcome messages | Sets expectations |
Want to make it super easy for customers to reach you? Just use https://wa.me/PHONENUMBER
. Add WhatsApp buttons to your website and emails too.
Boost Customer Satisfaction
What to Measure | Goal | How to Hit It |
---|---|---|
Time to First Reply | 15 mins or less | Set up inbox filters |
One-Touch Solutions | 70%+ | Build answer templates |
Customer Happiness | 85%+ | Check feedback often |
Daily Messages | Track changes | Add staff as needed |
The numbers don't lie:
- 83% of people want answers NOW
- 65% pick messaging apps for business
- 66% buy stuff after WhatsApp chats
Here's what others say about WhatsApp for business:
"Intercom fits our brand perfectly - it's simple. Our team can focus 100% on customers instead of fighting with software." - Gill Fisher, Head of Customer Experience & Delivery at SMARTY
"The WhatsApp integration is fantastic! Our customers find it convenient, and so does our team." - Edgard & Cooper
Make your messages work better:
- Double-check timing before sending
- Drop in photos or videos to explain things
- Keep all messages in one chat thread
- Watch those satisfaction scores
Keep Things Running
Here's how to make sure your Intercom-WhatsApp integration works like it should:
Check Performance
Your Intercom dashboard shows these must-track numbers:
Metric | What to Check | Why It Matters |
---|---|---|
Message Delivery | Delivery status, pricing, destination country | Tells you if messages get to customers |
Response Times | Average reply time, peak hours | Shows when you need more staff |
Open Rates | Message open % across channels | WhatsApp hits 98% open rate |
Opt-out Rate | Number of customers who opt out | Points to message quality |
Want more details? Download your message logs. You'll see:
- Each message's delivery status
- Status callbacks
- Time-based data
Regular Updates
Here's your maintenance checklist:
Task | How Often | What to Do |
---|---|---|
Phone Settings | Daily | Keep internet on, turn off power saving |
When prompted | Get the newest version | |
Message Flow | Weekly | Run test messages |
API Status | Monthly | Check if connection works |
Data Backup | Monthly | Save conversation logs |
Keep Your Phone Happy:
- Plug it in
- Set Wi-Fi to stay on during sleep
- Delete apps that might stop WhatsApp
- Let WhatsApp run in background
Watch Your Messages:
- Check delivery success by region
- Spot failed message patterns
- Know your costs
- Find your busy hours
Here's the deal: You'll need to pick between WhatsApp mobile app OR Intercom. You can't use both with the same phone number.
Wrap-Up
Here's how Octopods connects WhatsApp and Intercom:
Feature | Details | Price |
---|---|---|
Octopods WhatsApp | Manage WhatsApp in Intercom | $99/month per account |
Intercom Add-on | WhatsApp inbox features | From $9/month |
WhatsApp Business API | Business messaging tools | Price varies |
What You'll Get:
- One inbox for all WhatsApp messages
- Message customers in 180+ countries
- 98% open rates on WhatsApp
- Simple cost and delivery tracking
Pricing Breakdown:
- WhatsApp message costs depend on your API provider
- $99/month for each Octopods WhatsApp number
- Intercom's WhatsApp add-on: $9/month and up
Setup Steps:
1. Create message templates in WhatsApp Manager
2. Get your phone number verified
3. Wait for Meta's verification (up to 48 hours)
4. Start with 250 daily business chats
Important Note: You can't use both WhatsApp mobile app AND Intercom with the same number. Delete any existing WhatsApp account on your business number before connecting to Intercom.
Numbers That Count:
- 66% of customers make purchases after WhatsApp chats
- 24 hours to respond to customer messages
- 250 business conversations in your first day
- 2 phone numbers max during verification
FAQs
Here's what you need to know about connecting WhatsApp and Intercom:
Question | Answer | Key Points |
---|---|---|
How do I connect WhatsApp to Intercom? | 1. Open Intercom App store 2. Install WhatsApp 3. Go to Settings 4. Link your WhatsApp business profile |
- $9/month starting price - Need WhatsApp Business Platform number |
What's the integration process? | 1. Get WhatsApp from Intercom store 2. Wait for Meta check (48 hours max) 3. Set up templates 4. Begin with 250 chats/day |
- Remove old WhatsApp account - Turn off 2FA before moving |
What do I need to do first? | 1. Read WhatsApp business rules 2. Get Facebook Business Manager verified 3. Submit WhatsApp forms 4. Make message templates |
- Can't use phone apps with same number - Need templates for late replies |
Before You Start:
- Get a WhatsApp Business Platform number
- Set up Facebook Business Manager
- Create message templates
- Remove any WhatsApp accounts from your business number
Watch Out For:
- "Number already in use" errors
- Problems with verification codes
- Chat features not working
- 2FA blocking your setup
If you're already using WhatsApp Business:
- Set up a fresh account in Intercom
- Ask support to move your existing account