Boost Satisfaction: Manage WhatsApp via Intercom & Octopods

Boost Satisfaction: Manage WhatsApp via Intercom & Octopods

Want to handle all your WhatsApp messages in one place? Here's how to connect WhatsApp with Intercom and Octopods.

Here's what you get:

Feature What It Does
One Inbox See all WhatsApp chats in Intercom
Quick Setup Connect in under 15 minutes
Team Tools Share and assign messages
Templates Send pre-approved responses
Chat History Keep all conversations in one spot

What you need to start:

  • Octopods account ($99/month)
  • Intercom account (from $9/month)
  • WhatsApp Business API
  • Fresh phone number

The results?

  • 98% message open rates
  • 66% of chats lead to sales
  • Handle messages from 2.5B WhatsApp users

Quick setup steps:

  1. Create Octopods account
  2. Connect to Intercom
  3. Add WhatsApp Business API
  4. Set up message templates
  5. Start chatting

Think email is dead? You're right. 65% of customers would rather message you on WhatsApp than send an email. This guide shows you exactly how to make that happen.

What You Need to Start

Let's get your accounts and systems set up to connect WhatsApp with Intercom.

Required Accounts

Here's a breakdown of the accounts you'll need:

Account Type Monthly Cost Purpose
Octopods $99 per WhatsApp account Connects WhatsApp to Intercom
Intercom Starting at $9 Manages customer messages
WhatsApp Business API Varies by provider Enables business messaging

Pick your WhatsApp Business API provider:

Provider Setup Cost Monthly Fee Message Cost
360dialog Free $15 upfront Included
Twilio $1 (number) None $0.005/message
MessageBird $1 (number) None $0.005/message

Here's the deal: Go with 360dialog. You'll pay more upfront, but you won't have to think about per-message costs.

System Requirements

You need these basics:

  • Facebook account connected to your business
  • Meta Business Manager access
  • Phone number for verification (SMS/calls)
  • Fresh WhatsApp number (not used in other apps)

Heads up: Using a number that's already on WhatsApp? You'll need to delete that account first.

Make sure you can check these boxes:

  • Facebook Business Manager admin access
  • WhatsApp business profile (verified)
  • Authority to accept Meta's Message-on-Behalf request

Getting Started

Here's how to set up WhatsApp messaging with your tools.

Octopods

1. Create Your Octopods Account

Head to octopods.io, sign up, and check your email for confirmation. Then log into your new dashboard.

2. Connect With Intercom

Do This Here's How Quick Tips
Open dashboard Click "Integrations" Top navigation menu
Pick Intercom Select workspace Must have admin access
Allow access Click "Authorize" Check all permissions
Test it out Send test message Verify it works

Set Up WhatsApp

WhatsApp

1. Add WhatsApp to Your Stack

You Need What It Does How to Get It
WhatsApp Business API Powers messaging Pick from providers below
Business phone Verifies account Must be WhatsApp-free
Meta Business Manager Runs your account Set up through Facebook

2. Pick Your API Provider

Provider Setup Fee Monthly Fee Works Best For
360dialog $0 $15 flat Big message volumes
Twilio $1 Pay-as-you-go Smaller volumes
MessageBird $1 Pay-as-you-go Smaller volumes

3. Final Setup Steps

  • Switch on WhatsApp in Octopods
  • Add your API info
  • Send a test message
  • Set up message merging

Check These Settings:

  • Message templates
  • Auto-responses
  • 24-hour alerts
  • Contact merging

Note: Once you connect your WhatsApp number here, you can't use it anywhere else.

Setting Up Your System

Let's walk through how to set up WhatsApp messaging for your business.

Message Templates

WhatsApp requires you to get templates approved before sending business messages. Here's what you need:

Template Type When to Use Message Example
Welcome First contact "Hi {{1}}! Thanks for reaching out to [Company]. How can we help?"
Away Off-hours "Thanks for your message. Our team will be back at {{1}}."
Support Help requests "We got your support request about {{1}}. Our team will help shortly."

Here's how to submit your templates:

  1. Head to MessageBird Dashboard's WhatsApp Manager
  2. Hit "Create template"
  3. Fill out these fields:
    • Template name (use underscores instead of spaces)
    • Pick a category
    • Choose your language
    • Write your message (keep it under 1,024 characters)
  4. Include at least one {{1}} variable
  5. Send it for approval

Message Rules

Now, let's set up your automatic message handling:

Rule Type What It Does How to Set It Up
First Message Greets new contacts 1. Open Intercom > Automation > Workflows
2. Select "Customer sends first message"
3. Add WhatsApp account settings
Channel Rules Directs messages 1. Pick your channels
2. Assign to teams
3. Set up auto-replies
After Hours Manages off-hours 1. Define business hours
2. Write away message
3. Turn on auto-response

To set up message routing:

  1. Go to Intercom Workflows
  2. Click "+ New workflow"
  3. Choose your trigger
  4. Set your channel rules
  5. Pick team assignments
  6. Switch it on

Pro tip: Before going live, send test messages through each template and workflow to make sure everything works as planned.

Daily Usage Guide

Here's how WhatsApp works in your Intercom inbox:

Action What to Do Why It Matters
Check Messages Look for WhatsApp icon Shows you message source
Reply (24h window) Type directly in Intercom Normal messages work fine
Reply (after 24h) Pick from templates WhatsApp rules say you must
Media Options Receive: images, GIFs, videos, voice Send: text, emoji, images
Track Results Use Intercom reports Filter to see WhatsApp data

Need to use a template for older messages? Hit ⌘ K or the thunderbolt icon - it's faster.

Starting New Chats

Want to message customers first? Here's how:

Method Steps Perfect For
Help Desk New message → WhatsApp → Template 1:1 support
Quick Link Share wa.me/[your-number] Let customers reach you
Templates Use approved message formats Updates to customers

Here's what works best:

  • Send 5-6 messages each week
  • Keep messages short (8-10 seconds to read)
  • Add 2-3 emojis 🎯
  • Write like you talk (but keep it professional)

The numbers back this up: 65% of people would rather message a business than email them. And after chatting on WhatsApp? 66% end up buying something.

Quick note: You can't blast messages to everyone at once - it's one conversation at a time. When someone new messages you, Intercom grabs their WhatsApp info to make a lead.

sbb-itb-aefd143

Extra Features

Connect Multiple Channels

Here's what you can manage from your Intercom inbox:

Channel What You Can Do Benefits
WhatsApp Send/receive messages, use templates 2 billion active users
Facebook Connect multiple Pages Single inbox view
Instagram Handle DMs and comments Visual engagement
Telegram Chat and file sharing Fast messaging
SMS (Twilio) Text messaging Direct contact
WeChat Asian market reach Regional coverage

When you connect a channel, it syncs customer profiles and message history. This means you'll see every conversation, no matter where it started.

Set Up Automation

Here's how to make your system work by itself:

Tool Function Use Case
Auto-replies Send instant responses After-hours support
Message Rules Route chats to right team Split work by department
Chatbots Handle basic questions Common FAQs
Workflows Trigger actions based on events Follow-up messages

Want to get started fast? Pick the "Customer sends their first message" trigger in Workflows. Then add rules based on your WhatsApp numbers.

Here's what you can do with WhatsApp automation:

  • Send order updates
  • Follow up on support tickets
  • Share shipping info
  • Get customer feedback

A heads up about limits: Your trial comes with 250 business chats per day and 2 phone numbers. You'll get more after verification.

Pro tip: You have 24 hours to reply to WhatsApp business messages. After that, you'll need message templates to contact customers.

Fix Common Problems

Here's how to fix WhatsApp-Intercom issues fast:

Basic Fixes

Problem Fix Double-Check
Messages won't send Use E.164 numbers (+441231234123) Number format
Missing Intercom messages Check Octopods-Intercom setup API keys
API not working Look at WhatsApp Business API keys Update keys
Failed messages Wait 15 mins, try again Check status
Template issues Make sure template's approved Name/locale

For Android WhatsApp Business users, do these things:

  • Keep Wi-Fi on during sleep
  • Turn off power saving
  • Delete task killers
  • Get a screen timeout blocker
  • Keep charging your device

Speed Things Up

What to Do How to Do It What You Get
Fix media files Use JPG/MP4/PDF under 10MB Faster sends
Watch limits Know your daily message caps No overages
Handle server issues Wait 10 mins before retry Better sends
Use templates right Send within 24 hours More success
Shrink files Compress anything over 100MB Quick uploads

Quick Checks:

  • Watch your API usage limits
  • Look at server logs
  • Test your network
  • Get latest app versions
  • Pay any overdue bills
"Most fixes are simple - just check your setup twice", - WhatsApp Business Solution Provider

Still stuck? Talk to Intercom support about your specific problem.

Tips for Success

Here's what works (and what doesn't) for WhatsApp Business messaging:

Do This Don't Do This Why
Send 5-6 messages per week Spam daily messages Your messages won't get flagged
Write 8-10 second reads Write walls of text People actually read short messages
Use +441231234123 format Skip country codes Messages get delivered
Add clear opt-out steps Lock people in People trust you more
Send within 24h of approval Wait too long Messages perform better

Make Your Messages Work:

  • Check time zones (nobody likes 3 AM texts)
  • Add first names (it's basic, but it works)
  • Keep files under 10MB
  • Test before you send
  • Know your daily limits

Here's what to track:

What When Why
Phone Rating Every week Spot blocks early
Delivery Rate Every day Fix failed messages
Template Status Before sending Avoid rejected messages
Opt-in List Each campaign Stay compliant
Media Files Pre-upload Prevent tech issues
"The right message. The right way. At the right time." - Intercom Team

The Numbers Don't Lie:

  • 98% of WhatsApp messages get opened
  • 45-60% of people click through
  • Users send 100M+ messages daily
  • 2.5B people use WhatsApp monthly

Pro tip: Each WhatsApp Business account has different limits. Stay under yours to keep your account healthy.

Keep Your System Running

Here's what you need to do to keep your WhatsApp system working smoothly:

Daily System Checks

Your daily checklist is simple but critical:

Task Purpose Action Needed
Check Quality Signals Track message success Look at delivery stats
Monitor Webhooks Get live updates Check connection status
Review Quality Score Keep numbers active Fix low-scoring numbers
Watch Delivery Rates Spot issues early Address failed messages

Key Numbers to Track

Your system needs these numbers to stay in the green:

Metric Goal What to Do if Low
Message Delivery 95%+ Check phone settings
Message Opens 90%+ Update your content
Reply Speed Under 2 hours Add support staff
Template Success 98%+ Fix message format

System Maintenance

Do these tasks to prevent problems:

  • Test all connections once per week
  • Update templates every 3 months
  • Keep files under 10MB
  • Back up your templates
  • Clean old message logs monthly

Want better results? Set up alerts for:

  • Failed deliveries
  • Slow response times
  • Template rejections
  • Connection drops

Here's the bottom line: Check your system daily. Fix small issues before they become big problems. And always keep your templates and connections up to date.

Summary

Here's what happens when you connect WhatsApp through Intercom and Octopods:

Feature Numbers Impact
WhatsApp Reach 2.5B users More potential customers
Chat Success 66% purchase rate Higher sales conversion
Platform Cost $99/month Budget-friendly option
Message Hub All-in-one inbox Quick response time

The setup gives you three main advantages:

Message Control You'll handle all WhatsApp chats in Intercom. Send texts, images, videos, and voice notes. Plus, you can use templates to answer common questions fast.

Better Customer Chats Your customers pick how they want to talk to you. Their chat history stays in one place, and you can match their WhatsApp profiles with your customer database. You can even set up custom welcome messages.

Business Features Connect over 16 messaging channels. Use Intercom's tools, set up message routing, and send bulk messages when needed.

"What I love about Intercom is that it completely aligns with our brand value of being simple… Our advisors shouldn't even have to think about the platform they're using, they should just have to focus on creating great experiences for our customers." - Gill Fisher, Head of Customer Experience & Delivery at SMARTY

Bottom line: You'll chat with customers on their favorite apps, manage everything in one spot, and boost your business through better conversations.

FAQs

Here's what happens when you connect WhatsApp with Intercom:

Question Answer
How to install WhatsApp in Intercom? 1. Open Intercom App store
2. Search for WhatsApp integration
3. Click "Install now"
4. Link your WhatsApp business profile in Settings
Does Intercom work with WhatsApp? Yes. You'll manage WhatsApp chats right in your Intercom inbox. The integration costs $9/month as an add-on.
What happens after connecting? - Messages sync between both platforms
- Customer profiles connect automatically
- You get access to Intercom's features
- Your WhatsApp number won't work with mobile apps

Before you start: Turn off Two-Factor Authentication on your existing WhatsApp number to prevent connection problems.

"Intercom has a native WhatsApp integration! You can read more about how to set this up here." - Employee, Intercom Community

The numbers speak for themselves: 65% of people would rather message businesses than email them. Plus, 66% buy products after chatting with brands on WhatsApp.

What you'll get:

  • One inbox for all WhatsApp messages
  • Intercom's tools to improve your responses
  • Complete customer chat history in one thread
  • Power to start new chats from Intercom