Want to handle all your WhatsApp messages in one place? Here's how to connect WhatsApp with Intercom and Octopods.
Here's what you get:
Feature | What It Does |
---|---|
One Inbox | See all WhatsApp chats in Intercom |
Quick Setup | Connect in under 15 minutes |
Team Tools | Share and assign messages |
Templates | Send pre-approved responses |
Chat History | Keep all conversations in one spot |
What you need to start:
- Octopods account ($99/month)
- Intercom account (from $9/month)
- WhatsApp Business API
- Fresh phone number
The results?
- 98% message open rates
- 66% of chats lead to sales
- Handle messages from 2.5B WhatsApp users
Quick setup steps:
- Create Octopods account
- Connect to Intercom
- Add WhatsApp Business API
- Set up message templates
- Start chatting
Think email is dead? You're right. 65% of customers would rather message you on WhatsApp than send an email. This guide shows you exactly how to make that happen.
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What You Need to Start
Let's get your accounts and systems set up to connect WhatsApp with Intercom.
Required Accounts
Here's a breakdown of the accounts you'll need:
Account Type | Monthly Cost | Purpose |
---|---|---|
Octopods | $99 per WhatsApp account | Connects WhatsApp to Intercom |
Intercom | Starting at $9 | Manages customer messages |
WhatsApp Business API | Varies by provider | Enables business messaging |
Pick your WhatsApp Business API provider:
Provider | Setup Cost | Monthly Fee | Message Cost |
---|---|---|---|
360dialog | Free | $15 upfront | Included |
Twilio | $1 (number) | None | $0.005/message |
MessageBird | $1 (number) | None | $0.005/message |
Here's the deal: Go with 360dialog. You'll pay more upfront, but you won't have to think about per-message costs.
System Requirements
You need these basics:
- Facebook account connected to your business
- Meta Business Manager access
- Phone number for verification (SMS/calls)
- Fresh WhatsApp number (not used in other apps)
Heads up: Using a number that's already on WhatsApp? You'll need to delete that account first.
Make sure you can check these boxes:
- Facebook Business Manager admin access
- WhatsApp business profile (verified)
- Authority to accept Meta's Message-on-Behalf request
Getting Started
Here's how to set up WhatsApp messaging with your tools.
Link Octopods to Intercom

1. Create Your Octopods Account
Head to octopods.io, sign up, and check your email for confirmation. Then log into your new dashboard.
Do This | Here's How | Quick Tips |
---|---|---|
Open dashboard | Click "Integrations" | Top navigation menu |
Pick Intercom | Select workspace | Must have admin access |
Allow access | Click "Authorize" | Check all permissions |
Test it out | Send test message | Verify it works |
Set Up WhatsApp

1. Add WhatsApp to Your Stack
You Need | What It Does | How to Get It |
---|---|---|
WhatsApp Business API | Powers messaging | Pick from providers below |
Business phone | Verifies account | Must be WhatsApp-free |
Meta Business Manager | Runs your account | Set up through Facebook |
2. Pick Your API Provider
Provider | Setup Fee | Monthly Fee | Works Best For |
---|---|---|---|
360dialog | $0 | $15 flat | Big message volumes |
Twilio | $1 | Pay-as-you-go | Smaller volumes |
MessageBird | $1 | Pay-as-you-go | Smaller volumes |
3. Final Setup Steps
- Switch on WhatsApp in Octopods
- Add your API info
- Send a test message
- Set up message merging
Check These Settings:
- Message templates
- Auto-responses
- 24-hour alerts
- Contact merging
Note: Once you connect your WhatsApp number here, you can't use it anywhere else.
Setting Up Your System
Let's walk through how to set up WhatsApp messaging for your business.
Message Templates
WhatsApp requires you to get templates approved before sending business messages. Here's what you need:
Template Type | When to Use | Message Example |
---|---|---|
Welcome | First contact | "Hi {{1}}! Thanks for reaching out to [Company]. How can we help?" |
Away | Off-hours | "Thanks for your message. Our team will be back at {{1}}." |
Support | Help requests | "We got your support request about {{1}}. Our team will help shortly." |
Here's how to submit your templates:
- Head to MessageBird Dashboard's WhatsApp Manager
- Hit "Create template"
- Fill out these fields:
- Template name (use underscores instead of spaces)
- Pick a category
- Choose your language
- Write your message (keep it under 1,024 characters)
- Include at least one {{1}} variable
- Send it for approval
Message Rules
Now, let's set up your automatic message handling:
Rule Type | What It Does | How to Set It Up |
---|---|---|
First Message | Greets new contacts | 1. Open Intercom > Automation > Workflows 2. Select "Customer sends first message" 3. Add WhatsApp account settings |
Channel Rules | Directs messages | 1. Pick your channels 2. Assign to teams 3. Set up auto-replies |
After Hours | Manages off-hours | 1. Define business hours 2. Write away message 3. Turn on auto-response |
To set up message routing:
- Go to Intercom Workflows
- Click "+ New workflow"
- Choose your trigger
- Set your channel rules
- Pick team assignments
- Switch it on
Pro tip: Before going live, send test messages through each template and workflow to make sure everything works as planned.
Daily Usage Guide
Here's how WhatsApp works in your Intercom inbox:
Action | What to Do | Why It Matters |
---|---|---|
Check Messages | Look for WhatsApp icon | Shows you message source |
Reply (24h window) | Type directly in Intercom | Normal messages work fine |
Reply (after 24h) | Pick from templates | WhatsApp rules say you must |
Media Options | Receive: images, GIFs, videos, voice | Send: text, emoji, images |
Track Results | Use Intercom reports | Filter to see WhatsApp data |
Need to use a template for older messages? Hit ⌘ K
or the thunderbolt icon - it's faster.
Starting New Chats
Want to message customers first? Here's how:
Method | Steps | Perfect For |
---|---|---|
Help Desk | New message → WhatsApp → Template | 1:1 support |
Quick Link | Share wa.me/[your-number] | Let customers reach you |
Templates | Use approved message formats | Updates to customers |
Here's what works best:
- Send 5-6 messages each week
- Keep messages short (8-10 seconds to read)
- Add 2-3 emojis 🎯
- Write like you talk (but keep it professional)
The numbers back this up: 65% of people would rather message a business than email them. And after chatting on WhatsApp? 66% end up buying something.
Quick note: You can't blast messages to everyone at once - it's one conversation at a time. When someone new messages you, Intercom grabs their WhatsApp info to make a lead.
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Extra Features
Connect Multiple Channels
Here's what you can manage from your Intercom inbox:
Channel | What You Can Do | Benefits |
---|---|---|
Send/receive messages, use templates | 2 billion active users | |
Connect multiple Pages | Single inbox view | |
Handle DMs and comments | Visual engagement | |
Telegram | Chat and file sharing | Fast messaging |
SMS (Twilio) | Text messaging | Direct contact |
Asian market reach | Regional coverage |
When you connect a channel, it syncs customer profiles and message history. This means you'll see every conversation, no matter where it started.
Set Up Automation
Here's how to make your system work by itself:
Tool | Function | Use Case |
---|---|---|
Auto-replies | Send instant responses | After-hours support |
Message Rules | Route chats to right team | Split work by department |
Chatbots | Handle basic questions | Common FAQs |
Workflows | Trigger actions based on events | Follow-up messages |
Want to get started fast? Pick the "Customer sends their first message" trigger in Workflows. Then add rules based on your WhatsApp numbers.
Here's what you can do with WhatsApp automation:
- Send order updates
- Follow up on support tickets
- Share shipping info
- Get customer feedback
A heads up about limits: Your trial comes with 250 business chats per day and 2 phone numbers. You'll get more after verification.
Pro tip: You have 24 hours to reply to WhatsApp business messages. After that, you'll need message templates to contact customers.
Fix Common Problems
Here's how to fix WhatsApp-Intercom issues fast:
Basic Fixes
Problem | Fix | Double-Check |
---|---|---|
Messages won't send | Use E.164 numbers (+441231234123) | Number format |
Missing Intercom messages | Check Octopods-Intercom setup | API keys |
API not working | Look at WhatsApp Business API keys | Update keys |
Failed messages | Wait 15 mins, try again | Check status |
Template issues | Make sure template's approved | Name/locale |
For Android WhatsApp Business users, do these things:
- Keep Wi-Fi on during sleep
- Turn off power saving
- Delete task killers
- Get a screen timeout blocker
- Keep charging your device
Speed Things Up
What to Do | How to Do It | What You Get |
---|---|---|
Fix media files | Use JPG/MP4/PDF under 10MB | Faster sends |
Watch limits | Know your daily message caps | No overages |
Handle server issues | Wait 10 mins before retry | Better sends |
Use templates right | Send within 24 hours | More success |
Shrink files | Compress anything over 100MB | Quick uploads |
Quick Checks:
- Watch your API usage limits
- Look at server logs
- Test your network
- Get latest app versions
- Pay any overdue bills
"Most fixes are simple - just check your setup twice", - WhatsApp Business Solution Provider
Still stuck? Talk to Intercom support about your specific problem.
Tips for Success
Here's what works (and what doesn't) for WhatsApp Business messaging:
Do This | Don't Do This | Why |
---|---|---|
Send 5-6 messages per week | Spam daily messages | Your messages won't get flagged |
Write 8-10 second reads | Write walls of text | People actually read short messages |
Use +441231234123 format | Skip country codes | Messages get delivered |
Add clear opt-out steps | Lock people in | People trust you more |
Send within 24h of approval | Wait too long | Messages perform better |
Make Your Messages Work:
- Check time zones (nobody likes 3 AM texts)
- Add first names (it's basic, but it works)
- Keep files under 10MB
- Test before you send
- Know your daily limits
Here's what to track:
What | When | Why |
---|---|---|
Phone Rating | Every week | Spot blocks early |
Delivery Rate | Every day | Fix failed messages |
Template Status | Before sending | Avoid rejected messages |
Opt-in List | Each campaign | Stay compliant |
Media Files | Pre-upload | Prevent tech issues |
"The right message. The right way. At the right time." - Intercom Team
The Numbers Don't Lie:
- 98% of WhatsApp messages get opened
- 45-60% of people click through
- Users send 100M+ messages daily
- 2.5B people use WhatsApp monthly
Pro tip: Each WhatsApp Business account has different limits. Stay under yours to keep your account healthy.
Keep Your System Running
Here's what you need to do to keep your WhatsApp system working smoothly:
Daily System Checks
Your daily checklist is simple but critical:
Task | Purpose | Action Needed |
---|---|---|
Check Quality Signals | Track message success | Look at delivery stats |
Monitor Webhooks | Get live updates | Check connection status |
Review Quality Score | Keep numbers active | Fix low-scoring numbers |
Watch Delivery Rates | Spot issues early | Address failed messages |
Key Numbers to Track
Your system needs these numbers to stay in the green:
Metric | Goal | What to Do if Low |
---|---|---|
Message Delivery | 95%+ | Check phone settings |
Message Opens | 90%+ | Update your content |
Reply Speed | Under 2 hours | Add support staff |
Template Success | 98%+ | Fix message format |
System Maintenance
Do these tasks to prevent problems:
- Test all connections once per week
- Update templates every 3 months
- Keep files under 10MB
- Back up your templates
- Clean old message logs monthly
Want better results? Set up alerts for:
- Failed deliveries
- Slow response times
- Template rejections
- Connection drops
Here's the bottom line: Check your system daily. Fix small issues before they become big problems. And always keep your templates and connections up to date.
Summary
Here's what happens when you connect WhatsApp through Intercom and Octopods:
Feature | Numbers | Impact |
---|---|---|
WhatsApp Reach | 2.5B users | More potential customers |
Chat Success | 66% purchase rate | Higher sales conversion |
Platform Cost | $99/month | Budget-friendly option |
Message Hub | All-in-one inbox | Quick response time |
The setup gives you three main advantages:
Message Control You'll handle all WhatsApp chats in Intercom. Send texts, images, videos, and voice notes. Plus, you can use templates to answer common questions fast.
Better Customer Chats Your customers pick how they want to talk to you. Their chat history stays in one place, and you can match their WhatsApp profiles with your customer database. You can even set up custom welcome messages.
Business Features Connect over 16 messaging channels. Use Intercom's tools, set up message routing, and send bulk messages when needed.
"What I love about Intercom is that it completely aligns with our brand value of being simple… Our advisors shouldn't even have to think about the platform they're using, they should just have to focus on creating great experiences for our customers." - Gill Fisher, Head of Customer Experience & Delivery at SMARTY
Bottom line: You'll chat with customers on their favorite apps, manage everything in one spot, and boost your business through better conversations.
FAQs
Here's what happens when you connect WhatsApp with Intercom:
Question | Answer |
---|---|
How to install WhatsApp in Intercom? | 1. Open Intercom App store 2. Search for WhatsApp integration 3. Click "Install now" 4. Link your WhatsApp business profile in Settings |
Does Intercom work with WhatsApp? | Yes. You'll manage WhatsApp chats right in your Intercom inbox. The integration costs $9/month as an add-on. |
What happens after connecting? | - Messages sync between both platforms - Customer profiles connect automatically - You get access to Intercom's features - Your WhatsApp number won't work with mobile apps |
Before you start: Turn off Two-Factor Authentication on your existing WhatsApp number to prevent connection problems.
"Intercom has a native WhatsApp integration! You can read more about how to set this up here." - Employee, Intercom Community
The numbers speak for themselves: 65% of people would rather message businesses than email them. Plus, 66% buy products after chatting with brands on WhatsApp.
What you'll get:
- One inbox for all WhatsApp messages
- Intercom's tools to improve your responses
- Complete customer chat history in one thread
- Power to start new chats from Intercom